Muddy Boots is 8 years old and in that time, we’ve tried a lot of things that haven’t worked. One of which, was outsourcing. Outsourcing your production is brilliant for some products but not for ours. We used some fantastic companies in Worcestershire but as soon as we got any bigger, which we wanted to do, we couldn’t control the quality. Any increase in volume moved the production to machine made, rather than handmade, and soon there were preservatives in the production and the quality kept dropping.
When we chose not to supply any large supermarkets and open our own shops, we were equally excited about making our own products again, like we had for the first two years at the farm.
So we built a little production kitchen in the back of our first shop in Crouch End and finally had total control again. In July 2015, we’d run out of room, and we moved to our production factory – still quite small but so much better designed – in East London (Leyton).
Here we make everything ourselves. We butcher, mince, mix, weigh, pack, cure, slice, date stamp, cook, boil, bake, fry… everything. The only lines you’ll see in our shops that we don’t make ourselves are the condiments and the wine to accompany the meat and that’s because we don’t have the space and don’t know as much about making them.
It’s vital to what we’re trying to do in our little corner of the meat industry to have our own production. Fewer food companies do and it might be right for them, but it’s not for us.
If you love food, and are looking to become an important part of a tight-knit team – we might have something for you. MORE INFORMATION.
Location & Contact
Leyton Business Park, Unit 24
t 0208 558 0054
For accounts – CONTACT ROLAND