Why Muddy Boots?
We're not anti-supermarket, we just don't rate their meat (farming or flavour). We know however that nearly 90% of meat is now bought from supermarkets. So Roland and I designed our meat shops to be a total alternative. We look and behave like a supermarket (packaged, labelled products, all individually priced, no minimum spend on cards, bundle deals and special offers, etc) but we just put much much better meat inside.
We butcher and produce everything ourselves in our production factory in East London, so if you want to order something, you can, but otherwise it's my job to make sure I'm stocking what you're looking for. Just like a supermarket.
So if you're looking for a better alternative for your weekly meat shopping, we're here. Same hours, same prices.