Why Muddy Boots?
Most people are totally happy to buy their meat from supermarkets. For everyone else, we're here. Same price, same hours...
We work really hard to price match the 'good meat' lines in supermarkets and we can do this because first we buy from the farms, through just four abattoirs, then we own the factory and we own the shops. We don't need to be twice the price of supermarkets, even though it's much better meat, because we haven't got everyone else in between; no head office, no warehouses, no lorries transporting up and down motorways, etc.
We match their hours too, 9am to 9pm. That way we can actually be an alternative, with better meat. That's our idea.